Think (…)

FUTURE-ORIENTED CREATIVE STRATEGIES

 

& CREATE.

CAPTURING WRITTEN & VISUAL CONTENT

Know-How.

 

Creative & Strategic Direction.

As a creative and strategic director, I think and provide innovative strategies and orientations for brands and their projects; while crafting exclusive narratives that engage and capture their audience with authenticity. 

  • · Brand Universe Understanding & Analysis

    · Corporate Identity & Branding

    · Customer Insights & Brand Promise

    · Trend Research & Consumer Behaviour

    · Visual Communication & Design Principles

    · Ad Conceptualisation & Development

    · Visual Narratives & Storytelling Techniques

Writing & Art Criticism.

As an author and art critic, I write immersive and deep-diving stories that build bridges between the brand’s essence, heritage, contemporary context, and the universe of art, mythology and philosophy.

  • · History and Philosophy of Art

    · Analysis and interpretation of major artworks

    · Critiques and reviews for international newspapers, magazines, books and exhibitions

    · Creative writing with distinctive Tone of Voice

    · Connection with targeted audiences to debate art

    · Building bridges between art, mythology and philosophy

    · Explore and analyse contemporary questions through the prism of art

    · Write creative and immersive texts about all forms of art and craftsmanship

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    Discover my art critics on LinkedIn.

Art Thinking Design

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Founded on a cross-expertise in art & jewellery history, philosophy, and ancient mythologies, I implement the methodological Art Thinking Approach to projects that intend to create an innovative, memorable and perennial experience. 

  • · Apply a set of artistic principles and practices to entrepreneurship and management

    · Making projects more innovative and creative through art

    · Engage in dialogue around art to discover and explore each creative capacity

    · To propose steps to follow to create and innovate in one's field

    · Develop creative leadership (mastering a problem in all its complexity, knowing how to share your idea, implement it, and make it resonate with your audience and your time)

Jewelry & Art History.

As a graduate of Sotheby's Institute of Art in History and Philosophy of Arts, and of Christie's Education in History of Jewellery, with years of experience in high jewellery, I carry out in-depth research and build meaningful connections between these two universes.

  • · Historical Context: understanding of the historical periods in which various types of jewelry were produced, including the materials, techniques, and styles prevalent during each era.

    · Cultural Significance: exploring how jewelry reflects the values, beliefs, and aesthetics of different cultures and societies, examining its role in rituals, ceremonies, and everyday life.

    · Artistic Analysis: analyze of the design, craftsmanship, and symbolism of jewelry pieces, considering factors such as the use of precious materials, decorative motifs, and evolving trends in ornamentation.

    · Material Knowledge: knowledgeable about the materials used in jewelry making, including gemstones, metals, enamels, and organic materials, and how their availability and cultural significance have influenced the development of jewelry styles.

Visual Design & Arts.

As a visual artist with expertise in graphic design, illustration, filmmaking, photography and narrative design, I conceive visual universes — digital and non-digital — adapted to the brand’s heritage and innovative global projects. 

  • · Defining design expectations and intentions

    · Creating visual universes based on brand identity

    · Sharing knowledge about industry trends and innovations

    · Creation and reinforcement of the brand image

    · Photography Creation & Editing

    · Video Creation & Editing

    · Creative Illustration

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    TOOLS:

    · Illustrator, InDesign, Photoshop & Lightroom  

    · Adobe XD  

    · Adobe Audition 

    · Final Cut Pro X & Premiere Pro 

    · iPad Pro (Procreate, Affinity) 

Digital & Virtual Experiences

Tech-savvy & innovative, I design, implement, and optimize the brand's presence on selected range of medias, video games and the metaverse to engage and convert the audience in an efficient, constructive and disruptive way.

LEADING RESEARCH & CREATING CONNEXIONS BETWEEN UNIVERSES

 

Brands / Projects

Myths & Symbols

(Living) Heritage

Philosophy

Art & Jewelry History

& Innovation.